THE EMPERØR HASNØ CLØTHES IS A PRE♡WEB / POST♡NET ART LABEL
The art of artifice fed relentlessly through a neon-powered cyber mincer, heavily doctored, chemically reprogrammed + then released (wide-eyed + in the nud) upon the mad rave-rodeo that is popular culture.
Located in Naarm (Melbourne), TEHNC is a cross-disciplinary art label, releasing limited IRL + URL print editions with locked AR features. We have collaborated on projects with
including Ashnikko, A Better Mistake, Adriana Hot Couture, Ardrobe Online, Hart Magazine, Lil Wavi + Josh and Snow.
Our work questions society’s relationship with tech and it’s correlative effect on identity, sexuality + devotion- a no-return meta-morphing of postnet personas.
Orbiting the Uncanny Valley glow, the virtual identities we create explore the significance of an evolving techno-human aesthetic, a genderless cyber gaze + its IRL effect on fashion, beauty trends + style tribes. Through this exploration TEHNC subverts pre-web representations of society portraits and challenges historical portrayals of idol worship, divinity, beauty ideals and gender dynamics.
TEHNC is a member of Digi-Gxl. A global community of womxn, intersex, trans folk & non-binary people - specialising in digital design, 3D & XR.